BRANDING FOR STARTUPS
Startup Branding Agency
Strategy & Identity
We are a startup branding agency specializing in building strong brands that drive long-term success. Our services span various industries, including retail, SaaS, sports, and food & beverage, ensuring that our clients establish a compelling brand identity from the ground up. More than just logos, we focus on brand strategy, values, and positioning to help startups stand out in their fields. Whether launching a new brand or repositioning an existing one, we transform ideas into impactful brand identities.
TRUSTED BY BRANDS ALL OVER THE GLOBE.
HOW WE DO
OUR BRANDING PROCESS
Our branding process for startups is developed in a collaborative and flexible way that allows us to understand each client's specific needs and challenges. Starting with discovery and strategic definition, we move through creative phases that bring the brand we work with to life and shape it. It is important to note that each step can be adjusted or even omitted according to the client's particularities and needs.
01. discovery & research
The Discovery & Research phase is essential in branding, providing a strong foundation for an effective brand strategy. This stage involves gathering detailed insights about the brand, its target audience, and the market. Through consultations, We learn about your business goals, current position, and how to transition it into a strong, strategic brand.
02. STRATEGY DEFINITION
We take a collaborative approach to brand strategy, mapping out objectives, vision, and long-term goals to create a brand that connects with its audience. A strong brand strategy defines personality and positioning, guiding visual identity for consistency and impact. By aligning values, audience, and messaging, it ensures an authentic and memorable brand. The goal is to establish a distinct and competitive position, shaping perception among both consumers and internal stakeholders.
03. DESIGN
We use insights from consultations and strategy sessions to guide the creative phase, exploring naming, brand identity, and packaging design. By addressing the unique challenges of each startup, we develop a complete and distinctive brand identity project. Leveraging strategic insights and crafting a visual and verbal language that aligns with your brand positioning and resonates with its target audience.
04. DELIVERY
The delivery phase is where your brand strategy is transformed into a launch-ready identity. This stage involves handing over all final assets ensuring consistency and continuity across every touchpoint. The process guarantees that your brand is effective, attractive, and memorable.
DESIGN THAT CHALLENGES THE NORM
DESIGN THAT CHALLENGES THE NORM
STARTUP BRANDING CASE STUDIES
PLANU - SOCIAL CALENDAR
I-THRIVE - ALTERNATIVE & HOLISTIC HEALTH SERVICE
YARDS - HOUSE FLIPPING
KOIT - DATING APP
WHY BRANDING MATTER FOR STARTUPS?
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Crafting a Memorable Brand Identity
A well-defined brand identity goes beyond logos and colors; it reflects the values, mission, and personality of a business. A cohesive brand identity ensures consistency across all touchpoints, making the company easily recognizable and reinforcing its message in the minds of consumers.
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Earning Trust and Credibility
A professional and consistent brand presence signals reliability and expertise. Customers are more likely to trust a business that presents itself with a polished and unified image, as branding conveys a sense of stability and commitment to quality.
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Standing Out in a Crowded Market
With countless businesses competing for attention, a strong brand helps a company differentiate itself. A unique visual identity, messaging, and brand experience set a business apart, making it more memorable and appealing to its target audience.
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Boosting Brand Awareness and Recall
A well-established brand ensures that consumers can quickly identify and remember it. Consistency in branding elements—such as logos, colors, and tone of voice—strengthens recognition, increasing the chances that customers will think of the brand when making a purchasing decision.
TESTMONIALS
WHAT DO THEY SAY ABOUT US?
“It was incredible. Holman has a creative gift for building the best out of any situation or scenario. With impeccable organization, you can trust that the task will be done and done right.”
Miller Simberg - Koit App
“Holman\Design® exceeded my expectations by transforming my ideas into a strong, cohesive brand with an impressive process and approach.”
Thiago Vernetti - Planu Social Calendar
"Shoutout to holman\design® for nailing our branding—I've worked with him twice, and I highly recommend him.”
Jodi Crawford - i-Thrive
ARTICLES
startup Insights & trends
To get even more insights and strategies on how to create a standout brand identity, check out our blog, and be the first to know all branding trends.
FAQS
FREQUENTLY ASKED QUESTIONS
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A branding agency does more than design logos or websites, it shapes how customers, employees, and other stakeholders perceive your market position. Its core work is developing a unique brand identity by creating distinct visual elements (like logos, color schemes, and marketing materials) and establishing a brand voice that reflects your company’s personality and values based on strategy.
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To do branding for a startup, founders should prioritize branding, ensuring it reflects their values, differentiates them from competitors, and resonates with their target audience. A brand isn’t just a logo—it’s the entire experience customers associate with a company. Key steps include defining brand influences, maintaining objectivity, aligning branding with marketing efforts, and using audits to ensure consistency. A strategic, well-executed brand not only strengthens market presence but also fosters long-term growth and customer loyalty.
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Branding Services costs vary widely. Basic packages with essentials like logo design and brand guidelines can start at a few thousand dollars, while comprehensive services such as market research, brand strategy, and full identity design can cost tens to hundreds of thousands; additionally, factors like company size, team expertise, and project urgency influence the overall investment, making it essential to align your budget and expectations with potential agencies.oes here
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Startup Branding Agencies focus on developing emerging businesses to establish a strong market presence that attracts potential customers. They encompass various strategies customized to meet each startup's unique needs. Examples include market research, brand development, and more.
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Yes! Branding is crucial for startups as it helps establish a strong, consistent identity that resonates with customers, builds trust, and drives loyalty. In a competitive market, branding differentiates startups from their competitors, communicates their unique value, and leaves a lasting impression on potential customers.
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Choosing the right branding agency is essential for your company's success. Assess their industry experience, portfolio quality, and proven track record by reviewing past projects, certifications, and client testimonials. Prioritize an agency that demonstrates a strategic approach aligned with your business goals, offers competitive pricing, meets deadlines, and maintains clear, collaborative communication throughout the process.