BRAND IDENTITY DESIGN
Brand Identity Agency
we Craft Unique Identities for bold brands
As a brand identity agency, we specialize in creating bespoke visual identities that truly reflect the soul of your brand. Through diligent research and iterative exploration, we ensure that every element of your brand identity is both compelling and versatile, leaving a lasting impression on your audience. Our collaborative process begins with co-creating mood boards to establish a clear creative framework, followed by designing logos, color schemes, typography, icons, and photographic elements that tell your story at a glance.
TRUSTED BY BRANDS ALL OVER THE GLOBE.
HOW WE DO
OUR BRAND IDENTITY PROCESS
Our brand identity process is developed in a collaborative and flexible way that allows us to understand each client's specific needs and challenges. Starting with discovery and strategic definition, we move through creative phases that bring the brand we work with to life and shape it. It is important to note that each step can be adjusted or even omitted according to the client's particularities and needs.
01. discovery & research
The Discovery & Research phase is essential in branding, providing a strong foundation for an effective brand strategy. This stage involves gathering detailed insights about the brand, its target audience, and the market. Through consultations, We learn about your business goals, current position, and how to transition it into a strong, strategic brand.
02. STRATEGY DEFINITION
We take a collaborative approach to brand strategy, mapping out objectives, vision, and long-term goals to create a brand that connects with its audience. A strong brand strategy defines personality and positioning, guiding visual identity for consistency and impact. By aligning values, audience, and messaging, it ensures an authentic and memorable brand. The goal is to establish a distinct and competitive position, shaping perception among both consumers and internal stakeholders.
03. DESIGN
We use insights from consultations and strategy sessions to guide the creative phase, exploring naming, brand identity, and packaging design. By addressing the unique challenges of each startup, we develop a complete and distinctive brand identity project. Leveraging strategic insights and crafting a visual and verbal language that aligns with your brand positioning and resonates with its target audience.
04. DELIVERY
The delivery phase is where your brand strategy is transformed into a launch-ready identity. This stage involves handing over all final assets ensuring consistency and continuity across every touchpoint. The process guarantees that your brand is effective, attractive, and memorable.
DESIGN THAT CHALLENGES THE NORM
DESIGN THAT CHALLENGES THE NORM
brand identity design CASE STUDIES
AMIRA - SHAWARMA
DOCA TAP BAR - MICRO BREWERY
TUK TUK - ASIAN FOOD
NIÑO VIEJO - TAQUERIA
WHY BRAND IDENTITY MATTER?
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Crafting a Memorable Brand Identity
A well-defined brand identity goes beyond logos and colors; it reflects the values, mission, and personality of a business. A cohesive brand identity ensures consistency across all touchpoints, making the company easily recognizable and reinforcing its message in the minds of consumers.
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Earning Trust and Credibility
A professional and consistent brand presence signals reliability and expertise. Customers are more likely to trust a business that presents itself with a polished and unified image, as branding conveys a sense of stability and commitment to quality.
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Standing Out in a Crowded Market
With countless businesses competing for attention, a strong brand helps a company differentiate itself. A unique visual identity, messaging, and brand experience set a business apart, making it more memorable and appealing to its target audience.
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Boosting Brand Awareness and Recall
A well-established brand ensures that consumers can quickly identify and remember it. Consistency in branding elements—such as logos, colors, and tone of voice—strengthens recognition, increasing the chances that customers will think of the brand when making a purchasing decision.
TESTMONIALS
WHAT DO THEY SAY ABOUT US?
“It was incredible. Holman has a creative gift for building the best out of any situation or scenario. With impeccable organization, you can trust that the task will be done and done right.”
Miller Simberg - Koit App
“Holman\Design® exceeded my expectations by transforming my ideas into a strong, cohesive brand with an impressive process and approach.”
Thiago Vernetti - Planu Social Calendar
"Shoutout to holman\design® for nailing our branding—I've worked with him twice, and I highly recommend him.”
Jodi Crawford - i-Thrive
ARTICLES
Brand Identity Thoughts
To get even more insights and strategies on how to create a standout brand identity, check out our blog, and be the first to know all branding trends.
FAQS
FREQUENTLY ASKED QUESTIONS
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We offer a unique brand identity by creating distinct visual elements (like logos, color schemes, and marketing materials) and establishing a brand voice that reflects your company’s personality and values based on strategy.
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Our brand identity design process involves several key steps:
Discovery Phase – Understanding your business, goals, and target audience.
Research and Strategy – Developing a brand strategy tailored to your needs.
Concept Development – Creating initial design concepts for your brand identity.
Refinement – Collaborating with you to refine and finalize the designs.
Delivery – Providing all branding materials and guidelines for consistent application across all platforms.
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The duration of a branding project varies depending on its complexity and scope. Typically, a full branding project takes one to several months. We work closely with our clients to establish clear timelines and ensure that each phase of the project is completed efficiently without compromising on quality.
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A Brand Identity Agency specializes in developing, enhancing, and managing a company’s visual and strategic identity. Discover what these agencies do and how they can support your business.
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A Brand Identity Project costs vary widely. Basic packages with essentials like logo design and brand guidelines can start at a few thousand dollars, while comprehensive services such as market research, brand strategy, and full identity design can cost tens to hundreds of thousands; additionally, factors like company size, team expertise, and project urgency influence the overall investment, making it essential to align your budget and expectations with potential agencies.
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A brand identity example is a company that uses a distinct logo, color palette, typography, and tone of voice to create a cohesive and recognizable image. This visual and verbal identity helps convey the brand’s personality, values, and positioning, ensuring consistency across all touchpoints.